About two dozen soda machines at a mall in Colorado where restocked about every other week.

The machines were clean and well place throughout the mall, however machines at other locations were being refilled weekly. After hanging around the mall for a while we notice that the patrons were mostly health conscience and did not typically buy soda. Sucks for the soda company, but we were going to fix that.

We replaced all the pictures on the front of the machines to envoke a visual stimulus. We then changed the lighting and color of the buttons and added a border of specially designed mats around the machines. We did a handfull of other tricks around the mall and kios’ (not blatantly advertising soda or the machines).

These tactics worked and the company was recieving complaints that the machines were empty every fourth day. The machines where maintained for 60 days with great success.

The client felt that our tactics were just a fluke: we then removed all of our “psychological B.S.” --soda sales dropped instantly.

They immediatly called us, asking for us to come back immediatly to redo what we had done: we gladly returned a month later to return the machines to their selling potential.